Marketing

the action or business of promoting and selling products or services, including market research and advertising.

Defining Your Target Audience

Defining Your Target Audience Knowing your brand’s target audience in essential to creating effective campaigns which will contribute to your business’ success. Having a clear definition of your brand’s target audience will not only help you communicate your message with your customers, but it will also help make them feel connected to your brand. But …

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Get Paid As You Drive Around

Get Paid As You Drive Around Ride sharing services and package delivery services has seen a significant growth in the past few years. With the rising cost of living, many people are looking more into earning extra income through side hustles on top of their fulltime jobs. Another rising form of earning a side income …

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Why Outdoor Advertising?

Why Outdoor Advertising? Outdoor advertising (or out-of-home (OOH) advertising) is any type of advertising that reaches the viewers outside of their homes. It consists of any visual advertising media such as static ads like billboard, ads on bus shelters, trains and train stations, or even digital outdoor media ads in stadiums and cinemas. Outdoor advertising …

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How Effective Is Vehicle Advertising?

How Effective Is Vehicle Advertising? Vehicle wrap advertising is a type of print media advertising where vehicles are wrapped partially or fully with vinyl or print vinyl of businesses’ information and/or images, acting as a moving billboard to advertise the businesses. It is a cost-effective type of advertising that generates 30,000 to 70,000 daily impressions …

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Is Print Advertising Still Relevant?

Is Print Advertising Still Relevant? There are many types of marketing but with the rapid growth of technology, marketing efforts of many businesses have shifted more towards digital media. Digital media marketing is any paid or unpaid advertising delivered through online channels such as social media platforms, mobile apps, e-mail, search engines and websites. Internet …

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